Born and raised in the beautiful Seaside town of Bangor in Northern Ireland, in 2000 I followed my Itchy feet to England where I studied BA Hons Marketing, Retail and Distribution at Huddersfield University.

Four years down the line and armed with a degree with my name on it I landed a Graduate Marketing Position with a Global Automotive Manufacturer and began a fantastic 11 year career with the company.

Amongst other things, I gained valuable experience in Brand Management and the final 5 years saw me as a Regional Manager based in Manchester.

In 2015, I bit the bullet however, and in order to follow my dream of working in my own business, I opted to leave the corporate world and I handed my notice in.

Three years have passed and I haven't looked back. With a beautiful wife and a 6 month old baby boy we live in a lovely house on the coast in Bangor.

I have since been using my experience to work with a friend in his Business Start Up as a Digital Marketing Consultant and Copywriter. Then in November 2016 I set this blog up to follow my real passion in life - Beer.

Having already completed 4 of the 5 required steps with The Beer Academy, 2018 should see me become a fully qualified Beer Sommelier. I want to use this along with my infectious passion, to help further promote Great Beer within the Irish Market as I feel there is a long way still to go.

My long term goal is to be able to 'earn a living' working within the Beer business that I hold so dearly. I want to continue to grow the 'Oh Beer Network' brand with the possibility of teaming up with someone as passionate as myself to go into business with.

Exciting times lie ahead...

Digital Marketing Consultant and Copywriter

May 2015 - Present

Working with clients to deliver a Digital Marketing Strategy. Also offering services as a copywriter to help develop and bolster Promotional Campaigns using multiple elements from the Marketing Mix.

Regional Aftersales Manager at Jaguar Land Rover

May 2010 to May 2015

Responsible for Managing Jaguar and Land Rovers Aftersales Business in the North of England and Northern

Ireland. Working closely with 20 dealerships in the region to maximise business potential, improve customer service and provide a helpful and effective means of communication with the manufacturer.

Jaguar XK/XJ Brand Specialist at Jaguar Land Rover

January 2008 - May 2010

Working towards flawless delivery of new Product launches and the coordination and management of current vehicle programmes. Immersion in all aspects of the products life cycle including vehicle design, engineering, manufacturing, marketing and PR to ensure that the product is delivered successfully to the marketplace.

Global Direct Sales Coordinator at Jaguar Land Rover

September 2004 - January 2008

Managing Jaguar Landrover's vehicle sales to Aid and Project customers globally. Key roles included the coordination of sales to major NGOs whilst offering management and central support to all key accounts and distributors.

Bachelor of Arts (B.A.), Marketing, Retail and Distribution - University of Huddersfield

September 2000 - July 2004

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